The state community of churches we belong to - the Kentucky Baptist Convention (www.kybaptist.org) - has put out 30-second TV and radio spots that will air in the several weeks leading up to Easter. On the local-end of things, we distributed around 3,000 door-hanging bags to as many homes in the community surrounding our church. Each bag contains both a Find It Here pamphlet and a half-page sheet with information on our Easter weekend events/services and an upcoming revival the week after Easter (which I just so happened to design - check it out below!).
I'm really interested to see how effective this campaign is. In the past I've done a lot of neighborhood canvassing for Vacation Bible School, Sports Camps, and other children's activities, and only met with mild success. However, this campaign has so many facets to it - the TV and radio spots, a strong online element, and then the local touch of door-to-door delivery (which always leads to at least a few one-on-one conversations in neighborhoods).
I hope we'll see much fruit over the next few weeks!